thinkThin SEO Case Study
Overview
thinkThin® products provide natural and delicious portable nutrition to support the health and well-being of busy, active people who care about what they eat.
Objective
The campaign objective was to optimize the current website through an extensive SEO research process and on-site implementation, and increase online traffic , transactions and revenue by raising thinkThin®’s organic search rankings for targeted keywords.
Challenge
When thinkThin® first tapped Formic, the current website was un-optimized and had minimal visibility in the search engine results pages (SERPs). No keyword research had been completed and the website had not been optimized using recommended SEO best practices.
Strategy
The strategy began with extensive keyword research and SEO best practice recommendations for thinkThin® to implement during their website redesign process. Over the course of the next 6 months, Formic recommended and facilitated new content and landing page creation to address several of thinkThin®’s targeted keyword phrases. Coupled with strategic link development efforts, Formic utilized both on-site and off-site optimization avenues for increased organic results.
Results
Formic was able to produce a significant increase in organic website traffic, transactions, and online revenue for thinkThin® over the course of a six-month engagement:
- 182% increase in organic traffic from month 1 to month 6
- 478% increase in organic online revenue from month 1 to month 6
- 577% increase in organic online transactions from month 1 to month 6
Website
thinkThin® products
What Do We Do
Formic Media is a search engine marketing (SEM) agency that provides affordable, localized SEM services.
More »
