The Top 10 Google AdWords Spenders by Industry for 2011

WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011.  According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion.  96% of this revenue total came from Google AdWords advertising spend from these 10 industries, which accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in Google’s advertiser revenues came from “other industries”; while just 4% came from non-advertising related sources.

Based on these numbers, it’s not surprising that Google continues to provide and upgrade features that help advertisers make their ads appear more authoritative (sitelinks), provide more relevant information (location/product extensions) and align landing page information with users’ search queries (Quality Score factors).  The more Google can help searchers find the right information through their paid ads, the more people will trust and click – driving Google’s advertising revenue source up.

Check out the complete WordStream Infographic below:

 

The Top 10 Industries that Spent Big on Google AdWords in 2011 (from the WordStream Infographic)

1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
3. Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
4. Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
5. Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
8. Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
9. Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
10. Occasions & Gifts – $1.2 Billion (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)

So, what do you think of these numbers and insight?  Let us know in the comments below.