Tag Archives: PPC
The Top 10 Google AdWords Spenders by Industry for 2011
WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011. According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion. 96% of this revenue total came from Google AdWords advertising spend … Continue reading
Google Updates Product Listing Ads with Shopping Season Around the Corner
The holiday advertising and shopping season is just around the corner. Google has recently rolled out several new updates to their Product Listing Ads. Product Listing Ads are paid search ads that highlight product images, prices, and product information, extending … Continue reading
Formic Media Seminar Series: Ask the Experts – SEO, PPC & Website Q&A
For many small businesses, your website and online presence is a key element of your sales and marketing efforts. Are your SEO, paid search, and social media efforts effectively generating awareness, leads or sales? Or, are you just looking for … Continue reading
Half of Internet Users Influenced by Online Ads
According to a research study conducted by CrowdScience and reported by eMarketer, more than half of internet users worldwide have clicked on an online ad in the last 6 months. While click activity varied by ad, searchers most often clicked … Continue reading
Google Updates Column Customization in AdWords
It appears as though, in a random act of update, Google has upgraded the column customization toggle in AdWords. In the old version the Performance, Conversions, Competitive metrics and Call details categories were across the top of the screen, with … Continue reading
What’s New in AdWords: September Update
Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance. On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading
adCenter Quality Score to Debut this Spring
Microsoft adCenter announced news last week of the arrival of the adCenter Quality Score, reportedly set to launch this spring. With much speculation surrounding when this would eventually take place; it is surprising that it took approximately five and a … Continue reading
Branded PPC Campaigns: Should You Bid on Your Company Name?
A common question that arises while working with and managing a company’s PPC efforts is whether or not they should be bidding on branded keywords if they are already ranking number #1 organically (for their company name). Logically, it doesn’t … Continue reading
Prep Your PPC Campaigns for 2011 (Formic on iMedia Connection)
Amidst your 2011 planning and the year end rush to the finish line, don’t let your PPC campaigns take a back seat to last minute deadlines. As an advertiser, your campaigns may be long overdue for tune up and there … Continue reading
