Tag Archives: pay per click
The Top 10 Google AdWords Spenders by Industry for 2011
WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011. According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion. 96% of this revenue total came from Google AdWords advertising spend … Continue reading
Google Updates Column Customization in AdWords
It appears as though, in a random act of update, Google has upgraded the column customization toggle in AdWords. In the old version the Performance, Conversions, Competitive metrics and Call details categories were across the top of the screen, with … Continue reading
Branded PPC Campaigns: Should You Bid on Your Company Name?
A common question that arises while working with and managing a company’s PPC efforts is whether or not they should be bidding on branded keywords if they are already ranking number #1 organically (for their company name). Logically, it doesn’t … Continue reading
Prep Your PPC Campaigns for 2011 (Formic on iMedia Connection)
Amidst your 2011 planning and the year end rush to the finish line, don’t let your PPC campaigns take a back seat to last minute deadlines. As an advertiser, your campaigns may be long overdue for tune up and there … Continue reading
Latest Version of AdWords Editor Released
As discussed last week in the post on AdWords’ latest update to their location extensions, I mentioned that regrettably, AdWords Editor did not yet support location extensions (but hinted they would be upgrading shortly). To manage location extensions, advertisers still … Continue reading
AdWords Location Extensions Get a Makeover for Multiple Locations
Google recently introduced its newest upgrade to the location extensions feature, in a makeover that allows advertisers to showcase multiple business locations beneath their sponsored listing, within a relevant area. For local businesses running paid search campaigns, this feature extends … Continue reading
Formic Media Free Seminar Series: Pay-Per-Click (PPC) Fundamentals
Formic is dedicated to building relationships with the community and helping small businesses succeed. As such, our team has created a free monthly seminar for area businesses, covering a variety of online marketing topics including local SEO, social media marketing, … Continue reading
Landing Pages are for Winners
Ever wonder why your perfectly targeted and optimized PPC campaigns which are generating good Impressions and stellar click through rates (CTR) are NOT converting? Chances are your company needs to investigate where your ads are taking your visitors. Let’s talk … Continue reading
It’s not Paper Clip, IT IS PAY-PER-CLICK!
This blog entry is dedicated to a discussion we had in our daily stand up (a whole other process we may explain to you someday…) where “someone who shall not be named” got confused and thought that we were suggesting … Continue reading
