Tag Archives: adwords

The Top 10 Google AdWords Spenders by Industry for 2011

Posted on January 23, 2012 by Anna Hutson

WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011. According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion. 96% of this revenue total came from Google AdWords advertising spend … Continue reading →

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Google Updates Product Listing Ads with Shopping Season Around the Corner

Posted on November 18, 2011 by Anna Hutson

The holiday advertising and shopping season is just around the corner. Google has recently rolled out several new updates to their Product Listing Ads. Product Listing Ads are paid search ads that highlight product images, prices, and product information, extending … Continue reading →

Posted in AdWords | Tagged adwords, paid search, PPC, product listing ads | Leave a comment

AdWords Updates Call Forwarding Bidding

Posted on November 3, 2011 by Jason D

A couple weeks back, on the Inside AdWords Blog, the AdWords team announced that they’d be rolling out the ability to increase bids for phone calls, if you were using call forwarding in your ad extensions. Until today, I had … Continue reading →

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Half of Internet Users Influenced by Online Ads

Posted on October 14, 2011 by Anna Hutson

According to a research study conducted by CrowdScience and reported by eMarketer, more than half of internet users worldwide have clicked on an online ad in the last 6 months. While click activity varied by ad, searchers most often clicked … Continue reading →

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What’s New in AdWords: September Update

Posted on September 6, 2011 by Anna Hutson

Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance. On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading →

Posted in AdWords, Google, pay per click, PPC | Tagged adwords, Google, google adwords, Pay-per-Click advertising, PPC | Leave a comment

AdWords Express Replaces Google Boost – What’s Changed

Posted on August 4, 2011 by Anna Hutson

In an effort to re-align their local advertising product with what small businesses already know about advertising on Google (AdWords), the Google Boost product was re-branded as AdWords Express late last week. While AdWords Express, formerly Google Boost has been … Continue reading →

Posted in AdWords, AdWords Express, Google Boost, Google Places, Local SEO | Tagged adwords, adwords express, Google Boost, Google Places | Leave a comment

Update to AdWords Ad Sitelinks Serving

Posted on January 17, 2011 by Anna Hutson

Ad sitelinks have become a big success since their release over a year ago, helping advertisers to increase their CTR up to 30% on average. As a result of sitelinks’ success and popularity, Google decided to improve the way they … Continue reading →

Posted in AdWords, pay per click, PPC | Tagged ad sitelinks, adwords, Pay-per-Click advertising, PPC | Leave a comment

Analyze Competition in AdWords

Posted on November 24, 2010 by Anna Hutson

The AdWords Analyze Competition feature, which was rolled out to all US advertisers at the end of August, after first being released in limited beta by Google in June of this year, is a great (lesser known) tool for understanding … Continue reading →

Posted in AdWords, PPC | Tagged adwords, adwords analyze competition, PPC | Leave a comment

AdWords Ad Text Wrapping

Posted on September 22, 2010 by Anna Hutson

One of the trickiest aspects of writing PPC ads is finding a way to confine your advertising message within Google AdWords’ strict character limits. In some cases, the use of necessary punctuation is omitted in an effort to fit more … Continue reading →

Posted in AdWords, pay per click, PPC | Tagged ad text wrapping, adwords, pay per click, PPC | 4 Comments

AdWords Location Extensions Get a Makeover for Multiple Locations

Posted on August 25, 2010 by Anna Hutson

Google recently introduced its newest upgrade to the location extensions feature, in a makeover that allows advertisers to showcase multiple business locations beneath their sponsored listing, within a relevant area. For local businesses running paid search campaigns, this feature extends … Continue reading →