Swimfish™ SEO Case Study
Overview
Some fish need to keep moving in order to survive. The same could be said for organizations – particularly service-oriented enterprises. When your success is dependent on the relationships you establish, you better be able to keep up. And like a school of fish, the rest of your organization better stay together – and connected. As a progressive provider of business relationship management solutions, Swimfish™ can help.
Objective
Formic’s objective was to drive as much qualified traffic as possible to the Swimfish™ site through organic and paid search efforts.
Challenge
Swimfish™ operates in a highly competitive market, in direct competition with top industry players across the globe. The competitive landscape makes it very difficult to rank organically and makes PPC efforts extremely costly.
Strategy
Formic focused on uncovering keywords that had the potential to drive considerable traffic, but that other competitors were not targeting.
Results
By structuring link development efforts around the less competitive keywords the opportunity to drive qualified traffic increased dramatically:
- 113.72% increase in organic traffic over a 30 day period
- Moved from a previously unranked position to a top ten ranking for one of the targeted keywords
- Moved from a previously unranked position to a second page listing for a highly competitive, traffic delivering keyword
What Do We Do
Formic Media is a search engine marketing (SEM) agency that provides affordable, localized SEM services.
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