Revelar™ Case Study

Overview
Revelar™ provides unprecedented accuracy in measuring free radical damage or oxidative stress. Revelar™ measures aldehydes whose presence and quantity is directly a result of cell damage caused by free radicals. It does this via the breath, which contains the most important aldehydes that can lead to damage.

Objective
Formic’s objective was to perform on-site optimization for www.MyRevelar.com in addition to creating, managing   optimizing PPC campaigns for Revelar™ to drive an increase in qualified leads through paid search while minimizing the cost per conversion.

Challenge
A limited media spend and a new product with competitive keywords made it difficult to gain visibility in the market and reach qualified visitors.

Strategy
Formic focused on diligent keyword management, finding top assisting keywords that were effectively capturing a wider audience and utilizing a branded keyword strategy to convert those visitors by having them fill out the contact form. Formic utilized LinkedIn Advertising in addition to Google AdWords in order to target highly specific professional verticals.

Results
By focusing on-site optimization factors and campaigns around top assisting and branded PPC keywords, Formic was able to produce a significant increase in organic rankings and paid search lead generation while minimizing conversion costs:

• Increased Google organic rankings for targeted keywords over the past two months
• Went from ranking in the top ten results for 6 keywords to ranking in the top ten results for 15 keywords
• Went from ranking number one for one keyword to ranking number one for 9 keywords
• 204.50% increase in leads per day over the past two months
• Highly targeted PPC efforts allowed Formic to keep the cost per conversion at $29.43 per lead (a fraction of product cost)

URL
Revelar™