Revelar LinkedIn Case Study

Overview

Revelar is the only accurate method of measuring aldehydes, known indicators of free radical damage. The Revelar device measures free radical damage through one simple breath test.

Objective
The primary objective was to launch and optimize LinkedIn Advertising campaigns in order to drive an increase in qualified visitors through paid search to the site, leading to an increase in qualified leads.

Challenge
Relatively small target market due to federal regulations related to the device, high price point of entry for potential buyers and no real existing brand or product recognition.

Strategy
Formic focused on using the LinkedIn Advertising targeting capabilities to granularly target individuals by their profession as well as any groups or affiliations they have within their network. Formic was able to drill down the messaging and write highly refined ad text written specifically for the LinkedIn members that were being targeted within each campaign.

Professional target audience size: 52,580
LinkedIn Groups target audience size: 30,025
$20/day budget

Results
By implementing properly targeted campaigns, refining messaging and frequently altering ads to avoid image burnout, Formic delivered the following results in the first five months the campaigns were active:

Total cost of campaigns: $654.91
327 clicks
19 conversions
Cost per lead: $34.47