Oregon Humane Society Autos for Animals Case Study

Challenge:
Oregon Humane Society (OHS) lacked internal resources to dedicate to managing PPC efforts and was chosen by Formic Media as their charity of choice for a year.  OHS was also limited in the ways they could generate an increase in awareness for their “Autos for Animals” campaign and online donations mission.

Strategy
Formic revamped PPC campaigns, ads and structure with a focus on the “Autos for Animals” and online donations initiatives, helping OHS achieve astonishing results and further the OHS mission.

Results

• Website traffic to the “Autos for Animals” page increased by 1,168%, in 11 months.
• Bounce Rate decreased by 74% and traffic became more engaged.

• OHS achieved the Highest Online Donation total from donors in 2011, increasing by 548% from the previous year.

Website:
Oregon Humane Society – Pet Adoption in Portland, OR