Notes From The Intern: An Outsiders View On The SEM Industry

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Before starting my internship with Formic Media I knew very little about search engine marketing (SEM) and how this industry worked.  I was an outsider, longing to get in and see what it was really about.  I never paid much attention to how much time and effort goes into maintaining a business’s online presence.  However, I was fascinated to learn as much as I could not only about SEM, but also about how to maximize your social media presence.  I was very excited to get the opportunity to work with some of Formic’s different social media platforms and apply my knowledge.

I quickly learned how difficult it can be to decide what your target audience will be interested in.  Especially in an industry that is constantly changing and adapting to the latest technology and social trends.  In an industry that is constantly changing you must be able to easy adapt to these changes and stay informed about the most recent news.  Not only did I have an opportunity to watch for the latest news stories, but I also research what posts were had the most reach, greatest audience reaction and I did my best to replicate those type of posts.  I am starting to feel like less of an outsider in this digital world and excited to be contributing while I continue to learn more about this industry.

So what did I truly end up learning?  Here are the top three things I learned to keep in mind when managing social media pages:

1. Keep your audience in mind!  Not just the audience that you currently have but also the audience that you are looking to get.
2. Be aware of which social media platform you are using.  Not all content is meant for every social media outlet.  For example what you post on Facebook might not be the same type of content you want to post on LinkedIn.
3. Always build your network!  You can never have too many people viewing your social media pages.  Whether you have a small or large audience, always try to build your network and appeal to potential customers.

Those are just some of the things I have learned during my first few days in the SEM industry and I look forward to learning more and building my social network!

-Kiran Bernard