PPC

WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011.  According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion.  96% of this revenue total came from Google AdWords advertising spend … Continue reading →

A couple weeks back, on the Inside AdWords Blog, the AdWords team announced that they’d be rolling out the ability to increase bids for phone calls, if you were using call forwarding in your ad extensions.  Until today, I had … Continue reading →

In the name of privacy, Google made a change last week to the way it reports keywords within Google Analytics.  For users that are signed in through the secured encryption protocol SSL (designated by the S in a URL – … Continue reading →

According to a research study conducted by CrowdScience and reported by eMarketer, more than half of internet users worldwide have clicked on an online ad in the last 6 months.  While click activity varied by ad, searchers most often clicked … Continue reading →

It appears as though, in a random act of update, Google has upgraded the column customization toggle in AdWords.  In the old version the Performance, Conversions, Competitive metrics and Call details categories were across the top of the screen, with … Continue reading →

Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance.  On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading →

Five weeks ago, I wrote my first ever blog post. Since then, I’ve proceeded to create ads for Google, LinkedIn and Facebook, performed local SEO, social media and PPC advertising competitive audits, and even worked on web design. As far … Continue reading →

As a college business school student, I read my fair share of Wall Street Journal articles. Mainly, I do this because my school requires it. With a mandatory WSJ subscription, I receive email updates of important news stories straight to … Continue reading →

Today, Google announced that they are opening up Call Metrics to all AdWords Advertisers in the US and Canada. “Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all … Continue reading →

In the ever-changing world known as Google products and services, Google has announced yet another algorithm update.  However, this time around it isn’t Panda 3.0 – the update doesn’t even apply to search.  The newest update has been applied to … Continue reading →