AdWords

WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011.  According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion.  96% of this revenue total came from Google AdWords advertising spend … Continue reading →

The holiday advertising and shopping season is just around the corner.  Google has recently rolled out several new updates to their Product Listing Ads.  Product Listing Ads are paid search ads that highlight product images, prices, and product information, extending … Continue reading →

A couple weeks back, on the Inside AdWords Blog, the AdWords team announced that they’d be rolling out the ability to increase bids for phone calls, if you were using call forwarding in your ad extensions.  Until today, I had … Continue reading →

According to a research study conducted by CrowdScience and reported by eMarketer, more than half of internet users worldwide have clicked on an online ad in the last 6 months.  While click activity varied by ad, searchers most often clicked … Continue reading →

It appears as though, in a random act of update, Google has upgraded the column customization toggle in AdWords.  In the old version the Performance, Conversions, Competitive metrics and Call details categories were across the top of the screen, with … Continue reading →

Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance.  On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading →

In an effort to re-align their local advertising product with what small businesses already know about advertising on Google (AdWords), the Google Boost product was re-branded as AdWords Express late last week.  While AdWords Express, formerly Google Boost has been … Continue reading →

As a college business school student, I read my fair share of Wall Street Journal articles. Mainly, I do this because my school requires it. With a mandatory WSJ subscription, I receive email updates of important news stories straight to … Continue reading →

Today, Google announced that they are opening up Call Metrics to all AdWords Advertisers in the US and Canada. “Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all … Continue reading →

In the ever-changing world known as Google products and services, Google has announced yet another algorithm update.  However, this time around it isn’t Panda 3.0 – the update doesn’t even apply to search.  The newest update has been applied to … Continue reading →