Tag Archives: Pay-per-Click advertising

What’s New in AdWords: September Update

Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance.  On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading

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Update to AdWords Ad Sitelinks Serving

Ad sitelinks have become a big success since their release over a year ago, helping advertisers to increase their CTR up to 30% on average.  As a result of sitelinks’ success and popularity, Google decided to improve the way they … Continue reading

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PPC for the Holidays

If you have already begun to implement the recommendations and holiday tips from John, in his SEO for the Holidays post, great work!  Because SEO and on-site optimization tactics have a longer timeframe before you can expect to see results … Continue reading

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Yahoo! and Microsoft Search Alliance: What it Means for Small Business

While the approaching merger between Yahoo! and Microsoft, officially known as the Yahoo! and Microsoft Search Alliance may not be news to many in the industry, there are several things small businesses should be aware of.  Fundamentally, the merger will … Continue reading

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Landing Pages are for Winners

Ever wonder why your perfectly targeted and optimized PPC campaigns which are generating good Impressions and stellar click through rates (CTR) are NOT converting?  Chances are your company needs to investigate where your ads are taking your visitors.  Let’s talk … Continue reading

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