Formic Facebook Link Formic Twitter Link Formic LinkedIn Link Formic Media Google + Formic Media Youtube ChannelInstagram Formic Media Slideshare Formic Media Blog

Google Organic Keyword Data Now Being Blocked

Posted by: Alex Peerenboom

In the name of privacy, Google made a change last week to the way it reports keywords within Google Analytics.  For users that are signed in through the secured encryption protocol SSL (designated by the S in a URL – https://www.google.com) and perform a search on Google.com, Analytics will start encrypting those search queries. Depending on how deep you analyze your website data, this could have a significant effect.

Webmasters will still see the total number of organic Google visits in reporting, but all the encrypted organic keywords will now be reported as “not provided”.  Google claims that this will effect only single digit percentage of visits, and PPC keywords will not be effected.  Also, no other data will be effected.  Google is still reporting segments, conversion data and more.  Unfortunately for some website owners, especially in eCommerce, it’s important to analyze conversion performance down to the keyword level. Depending on how much traffic the “not provided” generates, it could significant the ability of websites to properly form a strategy.

Encrypted Keywords

One Response to “Google Organic Keyword Data Now Being Blocked”

  1. We have says:

    Decided to just stop by as well as tell you how a lot I like this webpage :-P The articles here tend to be constantly enjoyable as a minimum.

Leave a Reply

Contact

Formic Media
300 NE Failing St.
Portland, OR 97212
Work +1-503-517-9059
Fax +1-503-517-9068
Email info@formicmedia.com
Mon-Fri 8:00 - 5:00

About Us

Based in Portland, Oregon, Formic Media services businesses throughout the country. We are hired for our professional service and reliable results. Regardless of your company’s product or service offering, Formic Media can help increase your position in desired search results in order to improve awareness and generate new customers.
Read More »

Formic Media - Promotion WorldFormic Media - Google AdWords Certified