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Tumblr Launches Ads That Aren’t “Ads”

Friday, May 11th, 2012

Usage of the microblogging platform, Tumblr has grown exponentially since May of 2010 according to a recent study conducted by eMarketer.  Additionally, The Nielsen Company’s recent “State of the Media: Social Media Report Q3, 2011” noted that Tumblr’s unique visitor … Continue reading

AdWords to Limit User Control Over Ad Rotation

Thursday, May 3rd, 2012

In one of the latest AdWords updates, Google is altering the amount of control an advertiser has over ad rotation options.  The three current ad rotation options, optimize for clicks, optimize for conversions, and rotate evenly, will still be in … Continue reading

AdWords and adCenter February PPC Updates

Wednesday, February 29th, 2012

February was a busy month for Pay-per-Click (PPC) updates in AdWords and adCenter.  From keyword updates to location targeting changes, AdWords and adCenter just about covered it all.  Below is a re-cap of the changes that happened over the past … Continue reading

SearchFest 2012 Recap

Wednesday, February 29th, 2012

SEMpdx held their annual conference, SearchFest, last week and it was chock full of tips & tricks for improving SEO, PPC, Analytics, Social Media and more. I’ve been to the previous SearchFest events, and I feel like this one was … Continue reading

The Top 10 Google AdWords Spenders by Industry for 2011

Monday, January 23rd, 2012

WordStream just released an Infographic with detailed insights on the top 10 industries by AdWords ad spend for 2011.  According to WordStreams’ findings, Google’s 2011 revenue totaled $37.9 billion.  96% of this revenue total came from Google AdWords advertising spend … Continue reading

AdWords Updates Call Forwarding Bidding

Thursday, November 3rd, 2011

A couple weeks back, on the Inside AdWords Blog, the AdWords team announced that they’d be rolling out the ability to increase bids for phone calls, if you were using call forwarding in your ad extensions.  Until today, I had … Continue reading

Half of Internet Users Influenced by Online Ads

Friday, October 14th, 2011

According to a research study conducted by CrowdScience and reported by eMarketer, more than half of internet users worldwide have clicked on an online ad in the last 6 months.  While click activity varied by ad, searchers most often clicked … Continue reading

Google Updates Column Customization in AdWords

Wednesday, September 28th, 2011

It appears as though, in a random act of update, Google has upgraded the column customization toggle in AdWords.  In the old version the Performance, Conversions, Competitive metrics and Call details categories were across the top of the screen, with … Continue reading

What’s New in AdWords: September Update

Tuesday, September 6th, 2011

Google announced several changes in AdWords this month that will help PPC advertisers optimize campaign performance.  On September 1st, AdWords rolled out “top of page bid estimates”, followed the next day by their announcement that AdWords will be “reviewing paused … Continue reading

Notes from the Intern – Part 5

Thursday, August 18th, 2011

Five weeks ago, I wrote my first ever blog post. Since then, I’ve proceeded to create ads for Google, LinkedIn and Facebook, performed local SEO, social media and PPC advertising competitive audits, and even worked on web design. As far … Continue reading


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Based in Portland, Oregon, Formic Media services businesses throughout the country. We are hired for our professional service and reliable results. Regardless of your company’s product or service offering, Formic Media can help increase your position in desired search results in order to improve awareness and generate new customers.
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