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Whether you’re launching, evolving, or repositioning your business,  defining your unique brand identity is key. Who are (and aren’t?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — … Continue reading →

Usage of the microblogging platform, Tumblr has grown exponentially since May of 2010 according to a recent study conducted by eMarketer.  Additionally, The Nielsen Company’s recent “State of the Media: Social Media Report Q3, 2011” noted that Tumblr’s unique visitor … Continue reading →

In one of the latest AdWords updates, Google is altering the amount of control an advertiser has over ad rotation options.  The three current ad rotation options, optimize for clicks, optimize for conversions, and rotate evenly, will still be in … Continue reading →

Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones will soon account for more than 50% of the U.S. cell phone market share, meaning that optimizing, and engaging customers proactively through mobile platforms … Continue reading →

Last August, Google released a study showing that search ads drive 89% incremental traffic.  This study was designed to help advertisers understand that running paid search programs for keywords their website was ranking for organically did not necessarily impact their … Continue reading →

Back in October of 2011 (that long ago?) on the “Official Google Blog” it was announced that search was going to become more secure.  Awesome. But, wait there’s a catch (Official Google Blog, October 18, 2011): As search becomes an … Continue reading →

WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. The Formic team will teach you about the … Continue reading →

In the past two weeks Adobe has released a beta build of CS6 for users to try.  Like a kid at a candy store, I was all over this. The install took forever, this is both due to being a … Continue reading →

Yesterday we told you about the latest change to Facebook brand Pages with the roll-out of Timeline.  It is a significant move from Facebook, but it wasn’t the only announcement made at the Facebook Marketing Conference.  There’s more to the … Continue reading →

February was a busy month for Pay-per-Click (PPC) updates in AdWords and adCenter.  From keyword updates to location targeting changes, AdWords and adCenter just about covered it all.  Below is a re-cap of the changes that happened over the past … Continue reading →