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The past few months have been busy for the SEM industry with Pandas and Penguins causing a whole lot of discussion for the future of SEO. The search engines themselves had a particularly busy month of May. Previously I highlighted … Continue reading →

Marissa Mayer, Google’s Vice President of Product Management, got us off to an early start this morning by announcing the launch of Google+ Local on the CBS Morning News.  On the official Google Blog they had this to say: Today, … Continue reading →

Google has recently taken further steps to negatively impact users for over optimizing their sites and attaining low quality links with the Penguin update.  Many users affected by this are seeing warnings in Google Webmaster tools to remove certain low … Continue reading →

While Google has been making significant changes over the last year and a half, starting with the introduction of Google+ and more recently with the major algorithm changes in the name of Panda and Penguin, the search giant has been … Continue reading →

Remember Bing? You know, that search engine from Microsoft currently sitting in the corner with about 15% of the search market share? (Or about 28% combined with Yahoo considering Bing powers Yahoo’s search). It’s been quietly performing second to Google … Continue reading →

Whether you’re launching, evolving, or repositioning your business,  defining your unique brand identity is key. Who are (and aren’t?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — … Continue reading →

Usage of the microblogging platform, Tumblr has grown exponentially since May of 2010 according to a recent study conducted by eMarketer.  Additionally, The Nielsen Company’s recent “State of the Media: Social Media Report Q3, 2011” noted that Tumblr’s unique visitor … Continue reading →

In one of the latest AdWords updates, Google is altering the amount of control an advertiser has over ad rotation options.  The three current ad rotation options, optimize for clicks, optimize for conversions, and rotate evenly, will still be in … Continue reading →

Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones will soon account for more than 50% of the U.S. cell phone market share, meaning that optimizing, and engaging customers proactively through mobile platforms … Continue reading →

Last August, Google released a study showing that search ads drive 89% incremental traffic.  This study was designed to help advertisers understand that running paid search programs for keywords their website was ranking for organically did not necessarily impact their … Continue reading →