How much do you know about your website’s audience? Google Analytics can give you an idea of your visitor’s language preference. This is far from accurate but, the tool will show you what languages your visitors have their browsers set … Continue reading
Google’s annual developer conference, also known as I/O, is currently underway but the big event was the keynote speech given yesterday. And in that keynote address, Google outlined some significant updates to its product that could present major changes to … Continue reading
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that … Continue reading
Don’t Miss Out on the Benefits of Social Media in Customer Service Your company probably has a strong understanding of phone-based customer service. It’s possible you’ve even graduated to real-time chat support for your customers online. You might think you’re … Continue reading
Let’s take a look at the vast array of digital tools available from the 5,000′ level and make decisions about what works for your business and provides the best ROI (return on investment). Tari Donohue of Grace Studio will present … Continue reading
One of the main benefits of advertising on Facebook is their ability to micro target users. AdWords, another popular paid search advertising platform, can target broader demographics such as location and language Facebook has the ability to target by interests … Continue reading
Facebook has recently introduced a new feature to a select group of users called Graph Search. Graph Search is a new way to locate people and things that have a common interest. On Facebook’s Graph Search page (which will prompt … Continue reading
Hi everybody! My name is John Owens and I’m the newest Account Executive at Formic Media. My background is primarily in Search Engine Optimization, but I think I’m a pretty well rounded marketer. I’d like to tell you a little … Continue reading
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that … Continue reading
Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, … Continue reading
Formic Media is a search engine marketing (SEM) agency that provides affordable, localized SEM services.
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