Barre3 Fitness Franchise Drives 78% of New Franchise Business from SEO Efforts

Challenge

The competitive fitness franchise industry made it difficult for Barre3 to break into the top 10 organic search results for the highly competitive keyword “fitness franchise” and generate a high volume of qualified leads.

Strategy

Formic utilized a mix of SEO tactics, including keyword research, on-page optimization, link development and article marketing. Additionally, Formic developed a trackable Franchise Lead Form and optimized the page with goal conversion in mind.

Results

Gained 9 New Franchises.

78% of new franchises we’re derived from online efforts in 2011.

Qualified Franchise leads increased by 67% in just 1 month.
Gained top 10 organic ranking for highly competitive “fitness” keyword, where no previous organic ranking had been obtained.